Print Power is the marketing and communication arm of the entire print value chain. This is a unique, industry-wide initiative (based in Brussels, Belgium) that puts together all the know-how and experience of manufacturing, production, content and distribution companies of the print media industry.

The aim of Print Power is to promote print media for commercial use. This includes magazines, newspapers, posters, brochures, leaflets, direct mail, promotional material, annual reports and other communication material.

The benefits of print media are based on unique qualities. Print makes every statement truer, more indisputable, more persistent and more assertive because written words trigger the mind and engage the imagination. Print on paper makes a deeper impression and brands can benefit from this intrinsic strength.

Print media are among the most sustainable media in the world today. The paper used comes from sustainably managed forests. Forest management helps to increase forest area and recycling initiatives have made paper the most recycled product in Europe. On top of that, the paper industry is the biggest user and also producer of renewable energy in Europe.

Today’s marketing and advertising professionals understand very well the role that print media play in the media mix. Print media make a tangible impact on its audiences and also strengthen the influence of other media when part of a more complete media mix.

Click Here to read more about the power of print.